The four stages any entrepreneur goes through   

The four stages any entrepreneur goes through   

Running a business is not something easy to do and while some people manage to succeed although they do not have a lot of experience, others may fail even if they are More »

Steps to starting a small business

Steps to starting a small business

If you are interested in setting up your own business, then there are a few important steps to follow in the process. Because the business world is highly competitive, it is more More »

Keeping your social media fans engaged – how to attract new followers

Keeping your social media fans engaged – how to attract new followers

Considering that social media marketing is more popular than ever and can have a very important influence on the success of a company, managers will need to always be careful with their More »

 

Tips to create the perfect look for your promotional staff

When you attend an event where you have to promote your company’s services and products, it might not be wise to ask your employees to transform themselves in promoters overnight. Therefore, it is advisable to contact a professional company and ask them not only to provide these services for you, but also to create you a marketing campaign that would gain people’s attention at the event. You have to be sure that your brand ambassadors are experts, and choosing to collaborate with one of the top promotions agency London is the best choice you can make. But, choosing the promotional staff is not the hardest part from the process, because the following period is essential in designing the campaign, and what is more important the look of your event staff has to be perfect. Here are some tips that would help you create the perfect look for your promotional agents.

Event theme

Even if the event you attend to does not have a theme, you have to create the marketing campaign on a theme. According to the theme you choose, you have to be sure that you choose a look for the promotional staff that meets its requirements. Make sure to choose them clothes that are not suggesting anything else than the theme you have chosen, because you want to be sure that people understand the right message of the campaign. Both costumes and makeup have to go together.

Show that you are a professional brand

When looking at the promotional staff people have to identify the brand of your company, so you should make sure that the looks they have are recognizable to it. Specialists recommend for staff to wear the same thing, because this would help them distinguish as working for your firm, and customers would know exactly who to ask for information, in case they want to find something about your company.

Logo and color are important

In a marketing campaign, it is important to highlight the specific of your company, so when it comes to designing the look of your employees you have to be sure that you include the logo and color of your brand. In this way, you will help possible customers to associate certain products with your company, and when it comes to buying them, they would not go for the ones provided by the competitors. When it comes to the color, you have to be sure that you choose a shade that would catch the attention, but which is not too bold for disturbing people.

Should promotional staff wear costumes?

This is one of the biggest questions when you have to design their look, but you should know that there is not a standard answer. Depending on the type of event you attend and on the dress code imposed by the event planners, you would know if it is appropriate to create them a costume or not. For example, this is not an option if you are promoting your company on street, because it might not suggest professionalism, and this is the last thing you want people to understand.