The four stages any entrepreneur goes through   

The four stages any entrepreneur goes through   

Running a business is not something easy to do and while some people manage to succeed although they do not have a lot of experience, others may fail even if they are More »

Steps to starting a small business

Steps to starting a small business

If you are interested in setting up your own business, then there are a few important steps to follow in the process. Because the business world is highly competitive, it is more More »

Keeping your social media fans engaged – how to attract new followers

Keeping your social media fans engaged – how to attract new followers

Considering that social media marketing is more popular than ever and can have a very important influence on the success of a company, managers will need to always be careful with their More »

 

The importance of product packaging for your business

Whether you own an e-commerce business or a traditional one, the packaging you use for your products has huge importance for your company. It may sound like a small aspect that isn’t such an important thing neither for your customers nor for your business. However, the right packaging design is a great opportunity to make your brand stay in the minds of your customers.  Here is the importance of product packaging for your business and how to create the best design for it:

Keeps the products safe and healthy

First and foremost, the most important thing about product packaging is the fact that it is the best way to keep your products safe and healthy for your customers. Imagine if you would sell food products that go bad because they were not packed right with plomber. Your company reputation will certainly be destroyed and you will have to pay some legal fees for failing to respect the consumer protection and rights laws. For example, if you are selling fish products, merking av fisk is essential to keep them fresh and healthy until your consumers buy them.

Differentiates your products from others

Another reason why product packaging is extremely important for your business is that it differentiates your products from others. In today’s busy marketplace, customers have a thousand product options they can choose from when they go to the supermarket. Thus, your product packaging design will help them find your products and choose them over the products of your competitors.

Product packaging can be a strong marketing tool

One of the most important reasons why product packaging is important for your business is the fact that it can be a great marketing tool. If your packaging design includes elements specific to your business, the product packaging can take care of the marketing of your brand even after the customer has taken it home. Your customers or potential customers see the product packaging in the supermarket and become more aware of your brand. They buy the product as easily keep the name of your business in their heads because they take the product home eventually. Marketing shouldn’t only be done in the online world, or the traditional way by asking your employees to wear navneskilt. It can also be done through product packaging simply by using your brand name and logo on it.

How to create the best packaging design?

In order for your product packaging to be effective and to work in your business’s advantage, you need to create the right design. First of all, the product packaging must contain the name of your company and your logo in order to make it easy to be recognized by the consumers.

Secondly, you need to think of a design that is eye-catching to your targeted audience. For example, you can use the psychology of colors in your favor by using certain colors such as red or purple and trigger certain emotions in your audience to influence their purchasing decisions.

Finally, the product packaging needs to be easy to open in order to avoid the frustration of your customers.