The four stages any entrepreneur goes through   

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Steps to starting a small business

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Keeping your social media fans engaged – how to attract new followers

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Simple and cost-effective marketing tools for promoting your beauty salon

You have decided to escape the corporate system and to start your own business. A great idea is to found a beauty salon and provide people with high quality services, but in order to make your services known to as many people as possible, it is highly important to build a strong marketing campaign. Contrary to what most people believe, nowadays you can have a great marketing campaign without spending too much money on promotional agencies, but by simply investing in a salon appointment app for instance. Here are some cost-effective promoting strategies you should apply for increasing the number of customers for your beauty salon.

Salon scheduling app

One of the first things you have to consider when opening your beauty salon is have an app that allows customers book appointments without having to come to the salon a few days prior to it. The mobile app should be user-friendly and easy to use by everyone, so make sure you look for some professional and reliable developers that understand your needs and interests and provide you the perfect app for your beauty salon. Besides making the life of your employees and customers a lot easier, salon appointment software is a great marketing tool as well, since people will talk about it with their friends and relatives, thus making others want to book appointments to your salon instead of a competitor that does not have such an app.

Website and social media

Having an app might not be enough for promoting your beauty salon, so you have to take into account looking for some professionals to design you a website as well. The site should also be responsive and easy to use, with certain buttons placed where they are expected to be found. You can also present some interesting information about the beauty salon and its history on the website for those interested in learning more about it. The social media is another important marketing tool you should take advantage of, since it is commonly known that people spend a great deal of time on social networks nowadays, whether for talking with their friends or for hearing about the latest news in every possible domain. Create accounts on the most famous social networks and start catching people’s attention with interesting articles and special offers.

Leaflets

It is true that this marketing strategy is quite old, but even though most people think of it as being inefficient, it still works even in today’s rush and technological advances. You can always hire one or more students who are eager of earning some pocket money and give them leaflets that contain useful information related to your beauty salon in order for them to spread the flyers around the city.

Printed t-shirts

It is a must for beauty salon employees to wear specific uniforms when at work, not only because first impression matters, but also because people will think of your salon as a professional and reliable one. You will not have to spend too much money on these printed t-shirts and you can offer them to students spreading flyers in order to gain even more customers.