The four stages any entrepreneur goes through   

The four stages any entrepreneur goes through   

Running a business is not something easy to do and while some people manage to succeed although they do not have a lot of experience, others may fail even if they are More »

Steps to starting a small business

Steps to starting a small business

If you are interested in setting up your own business, then there are a few important steps to follow in the process. Because the business world is highly competitive, it is more More »

Keeping your social media fans engaged – how to attract new followers

Keeping your social media fans engaged – how to attract new followers

Considering that social media marketing is more popular than ever and can have a very important influence on the success of a company, managers will need to always be careful with their More »

 

Keeping your social media fans engaged – how to attract new followers

Considering that social media marketing is more popular than ever and can have a very important influence on the success of a company, managers will need to always be careful with their posts and make sure they know how to attract and engage followers. Just like search engines, social media platforms measure the amount of activity generated by your posts (likes, shares, retweets) and thus determine how much credibility your brand has. Naturally, the more likes and shares you will receive on a post, the higher the chances of it showing up on other people’s walls. This is what you should consider when creating your social media strategy:

Are your posts interesting enough?

The mistake that most managers who are new on social media platforms make is to only post sales content, which might be useful once, but if that is the only thing their followers will see, they will very soon start to lose interest and even consider the posts spammy. This is why there should always be a balance between content that provides entertainment or solutions and the content designed for sales purposes.

Are you being consistent?

You should make a regular posting pattern in order to constantly remind your followers of your products. As mentioned above, you do not have to only post sales content (and it is not recommended), but you should have your name out there as often as possible. Frequent updates will also boost your search engine relevance. Just make sure you don’t post three updates in one day and after that forget to access your account for an entire week. Try to make a posting schedule and stick to it, even if it is just making one post every day.

Have you asked your friends to share your content?

This is extremely important, as that is how you can actually gain more followers. By asking your friends to share a few of your posts, their friends in return will see them and they might be interested by what you have to offer. This is how you can make entirely new connections and potentially increase the success of your business.

Are you taking advantage of all the tools available?

Even though social media is highly accessible to anyone, it still requires some investment from your part. Most social media platforms have dedicated tools that businesses can use to promote their image, tools that will definitely increase the number of followers considerably and help you reach your audience better. So have a look into what you can use to your advantage, because you might be missing on something that could make this entire experience much easier.

To conclude, when it comes to keeping your fans engaged on social media platforms and potentially increasing your number of followers, there are a few tips that you should keep in mind and always consider when you post something. The most important thing is to post constantly and utilize every resource available on the social media platforms you prefer.