The four stages any entrepreneur goes through   

The four stages any entrepreneur goes through   

Running a business is not something easy to do and while some people manage to succeed although they do not have a lot of experience, others may fail even if they are More »

Steps to starting a small business

Steps to starting a small business

If you are interested in setting up your own business, then there are a few important steps to follow in the process. Because the business world is highly competitive, it is more More »

Keeping your social media fans engaged – how to attract new followers

Keeping your social media fans engaged – how to attract new followers

Considering that social media marketing is more popular than ever and can have a very important influence on the success of a company, managers will need to always be careful with their More »

 

How to market hair bows

In the current economy it seems that businesses are falling and money is very scarce. However, if you have an innovative idea and the determination to transform this idea into a start-up enterprise. For instance, if you have an idea like designing, making and selling hair bows, you can. Even in today’s economy you can find cheap ribbon for hair bows and get to work.  Although this may seem like a strange idea, it is possible to find people who are capable of appreciating your beautifully designed hair bows is challenging, but it is not impossible. The first thing that you have to do is identify the people that generally buy these kinds of embellishments and implement marketing strategies that will get your accessory in front of people willing to buy.

Rent a booth

One productive idea is to make local buyers aware of your accessories. In this sense, it is worth renting a booth or a table at a craft and street fairs. Setting up a local table at the local flee market is equally useful as you can attract curious customers about your creations. In order to show off the variety of products that you have, you should use attractive displays. Consider bringing with you mannequins to show people how your bows will look worn in the hair, or you can consider wearing them yourself. If you do find people interested in your bows and who find them beautiful, you should make sure to get their email addresses.

Starting your own website

You can open your own e-commerce store. Customise the look of your store with the help of assorted templates. However, you should pay attention to the fact that getting web traffic takes time. To be more precise, you will have to work in order to drive traffic to your store. In order to get more clicks, you can try using AdWords. Although it can be a little expensive, taking into consideration that buyers will not buy, but just click. Gaining traffic is a whole new field, so need to make sure to submit your website to search engines.

Social media

Creating an online page on a social networking site and using that page in order to make announcements of new designs is a great marketing idea. You can let your followers know what batch of bows you have made for the holiday or how your bows differ from one another. Use your online page to display your newest creations or the way you come up with accessories.