The four stages any entrepreneur goes through   

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Steps to starting a small business

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If you are interested in setting up your own business, then there are a few important steps to follow in the process. Because the business world is highly competitive, it is more More »

Keeping your social media fans engaged – how to attract new followers

Keeping your social media fans engaged – how to attract new followers

Considering that social media marketing is more popular than ever and can have a very important influence on the success of a company, managers will need to always be careful with their More »

 

How events staff should dress

Although we live in the Internet era, the age of Facebook, Twitter, Pinterest and mobile apps for virtually everything we need, experiential marketing is still a big part of the business world and most consumers still appreciate the value of direct contact between them and certain products or services. As a result, it seems that event staffing is a never-dying business and event staffing agencies are more and more sought after by both large companies and small businesses trying to put together a successful experiential marketing campaign. The value that a promotional staffing agency and promotional models bring to a campaign is irrefutable, but in order for the whole endeavor to be an utter success, the staff needs to be exquisitely trained and skilled, which is the reason why companies resort to agencies in the first place, instead of recruiting the models themselves. This high training refers to everything from non-verbal language, to speaking techniques and even dressing code, although not many fashion sites will address the issue of how the members of an event staff should dress.

 

Companies that resort to an experienced and well-established promotions agency when it comes to hiring events staff usually have two options as far as outfits are concerned: they either have custom made dresses or outfits, with the company’s colors or brand logo on them or something of that sort, or they leave the issue on the hands of the agency, in which case it is up to the agency team to provide a proper dress code for the event. Obviously, this depends greatly on the type of event the company is organizing, as a sampling camping in a supermarket asks for different type of clothes that an exhibition campaign at an IT fair. When it comes to sampling events, it’s important for the models to be dressed in light colors, as these give the immediate impression of cleanliness. Their hair should be pulled back in a bun or ponytails and it’s preferable for the girls not to have nail polish and jewelry of any kind.

 

As far as exhibitions and trade fairs are concerned, a formal wear is recommendable. Skirt suits and event pant suits are a great choice for exhibitions, while elegant dresses are suitable for solemn or formal fairs and trade shows. In order for the clothes of the event staff to look good, it is recommended to use one of the best clothes steamers. Garment steamers don’t just eliminate wrinkles, but they also disinfect clothes and give stretched clothes a new look. This makes the best clothes steamers ideal for the clothes of events staff, clothes that are often worn by different people.

 

Of course, well-established agencies have vast experience in the proper and most suitable dress code for events staff, which is another reason why most companies employ their services when it comes to organizing experiential marketing campaigns. The clothes of the promotional model may seem like a trivial issue to you, but it’s an important aspect, because even if you don’t become aware of it immediately, the visual impact that the team has on you affects your first impression of the brand and product. If the models aren’t dressed accordingly and don’t present themselves in an appealing manner, consumers tend not to even care what they are presenting at the stand.